Keep up with news in the new home sales industry along with career and hiring advice.

Digital marketing continues to evolve, offering powerful tools and strategies to reach potential buyers effectively. As we move into the fall, adapting your digital marketing efforts to include the latest trends and seasonal tactics can significantly enhance your sales. Here’s how to leverage digital marketing this fall: Seasonal Social Media Campaigns: Tailor your social media content to reflect the fall season with posts that feature autumn-inspired home decor, seasonal maintenance tips, or community events. Use popular hashtags like #FallHomes or #AutumnLiving to increase visibility. Targeted Advertising: Implement targeted advertising campaigns on platforms like Facebook, Instagram, and Google to reach potential buyers. Use demographic data to

As the leaves begin to change, so too should your approach to presenting and maintaining your properties. The fall market offers a unique opportunity to attract buyers with seasonal enhancements that highlight the comfort and warmth of your homes. Here’s how to make your properties irresistibly appealing this fall: Cozy Up the Decor: Incorporate autumnal elements into your staging. Use warm throw blankets, plush pillows, and rich, earthy colors to create an inviting atmosphere. Seasonal decorations like wreaths, pumpkins, and tasteful fall-themed accents can add a charming touch. Enhance Curb Appeal: First impressions are crucial. Rake leaves regularly, and ensure gutters are clean to handle

As summer rolls in, multifamily communities experience a surge in interest from potential tenants. With the season’s heightened competition, even seasoned leasing professionals can benefit from a few fresh tips to make their properties stand out and convert inquiries into leases. Here are some innovative approaches to consider as you navigate the busy months ahead: 1. Embrace Virtual Tours and Digital Convenience In today’s fast-paced world, prospective tenants often begin their search online. Virtual tours have become a staple in leasing, but there’s always room to enhance this experience. Consider offering personalized virtual tours that cater to individual needs, highlighting features that matter most to

Late summer presents a unique opportunity for new home builders and multifamily community managers, as families rush to settle into new homes before the school year begins. This period can be one of the busiest and most lucrative times of the year, and capitalizing on it requires a mix of strategic planning and responsive marketing. Here are effective strategies to maximize your sales during this late summer buying rush: Strategic Marketing Campaigns: Tailor your marketing efforts to appeal directly to families looking to move before the school year. Highlight features that appeal to this demographic, such as proximity to top-rated schools, family-friendly amenities, and community

As summer heats up, so does the workload in many industries, particularly in homebuilding. Implementing summer wellness programs can be a game-changer for boosting employee morale and productivity during these peak months. Here’s how these programs can make a significant difference: Promote Physical Activity: Encourage physical wellness with initiatives such as fitness challenges, organized group walks, or yoga sessions. These activities not only improve physical health but also offer a mental break from the workday, leading to increased energy levels and reduced stress. Flexible Scheduling: Summer is an ideal time to introduce more flexible scheduling. This flexibility allows employees to enjoy summer activities and manage