Keep up with news in the new home sales industry along with career and hiring advice.

How to Ask for Referrals to Grow Your Business

While marketing strategies and advertising campaigns can be effective, one often overlooked and highly valuable tool for expanding your customer base is the power of referrals. A recommendation from a satisfied customer or business partner can often lead to new opportunities and increased revenue. In fact, when Social Media Today surveyed a group of marketers, they said that referrals are the second highest source of quality leads. Learning the art of asking for referrals and practical tips to help you unlock the potential of this powerful growth strategy can help grow your business exponentially. 1. Timing is Key Timing plays an important role when asking

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Why You Shouldn’t Ghost Unsuccessful Candidates

Just because a candidate isn’t the right fit for your job opening right now, it doesn’t mean they won’t be in the future. And this isn’t the only reason you shouldn’t ghost a candidate for your position, even if they aren’t the right fit. Ghosting can also affect your business’s reputation and turn off future prospects. Following up with interviewees, even if you aren’t offering them the position, should always be a part of your recruiting checklist. What is Ghosting? Unfortunately, ghosting, a word associated with ignoring someone or failing to respond, has become a common occurrence in recruiting.  In a recent survey, 75% of

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3 Ways Hiring a Property Manager Saves Money

Managing rental properties is a complex and time-consuming task requiring a variety of skills like marketing, tenant relations, maintenance, paperwork, and much more. For property owners, the decision to hire a property manager can often be a wise investment. Beyond convenience and peace of mind, a property manager can save you money many ways and can lead to major cost savings. Here, we will explore the potential financial benefits that come with hiring an expert for your property management tasks. Time Is Money I am sure you have heard the saying “time is money,” and this rings true for hiring a property manager. While it

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Attracting Top Talent in the Home Building Industry

The home building industry is on the rise, with over 1.4 million housing completions in March 2023 alone. But with growth comes increased competition for home builders to find top talent. Implementing innovative strategies to attract employees can help your construction business thrive in the competitive market. Know Your Brand Having a strong brand for your business is essential for many reasons. It is especially important to attract and keep top talent. Your company’s reputation and image in your market can influence who applies for open positions, and who ultimately stays with your company for the long haul. To highlight your brand to potential candidates,

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How to Appeal to Luxury Home Buyers

Luxury home buyers expect the best when it comes to the quality and design of their new home. And, with another year where there are more luxury home buyers than there are sellers, many will turn to building a new home. As a homebuilder, understanding the demographics of luxury buyers and what they value in their new home can set you apart from your competition. Concentrating on who your high-end clients are, and what they appreciate when building a new home is essential to selling luxury homes. Understanding Luxury Homebuyers In the past, luxury homebuyers were thought to be older individuals, who had more time

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The Shift Towards Multigenerational Housing

More and more, we are seeing multiple generations of a family living together in one home. The changing dynamics of the American family structure and financial uncertainty increase the desire for aging parents to live with their adult children, or younger adult children to stay at home longer. Multigenerational households currently make up about 18% of households in the U.S., which is more than double than the 1970s when it was only 7% of homes. A multigenerational home is defined as having at least 2 adult generations living under one roof. Factors Driving the Shift There are several factors driving the shift towards multigenerational housing.

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5 Questions to Ask Online Sales Leads

You have a professional website and a sophisticated sales funnel, and the leads start to come in. What now? Understanding what to do with incoming online sales leads is just as, if not more, important than finding them. There are certain questions you can ask to convert these leads into customers. These questions can help you prioritize leads, spending more time on the potential clients that are most likely to become paying customers. 1. Basic qualifying questions Asking practical qualifying questions allows you to determine if your product or service is a good fit for the lead. This is basic information that they should be

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4 Ways Today’s Employees Work Smarter Not Harder

As the work landscape becomes increasingly competitive, working smarter, not harder, can keep you ahead of the game. Working smarter means being more efficient, productive, and strategic in how you approach your work. There are several qualities and priorities that employees that work smarter have. 1. All-in on technology Successful employees will rely on technology whenever they can. Employers are relying on this too, with 50% of employers in a recent survey saying they expect employees to have skills with technology. However, this number is expected to grow to 75% by 2030. What does embracing technology do? Helps you stay more connected. More efficient communication

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6 Things Buyers Expect When Communicating with Their New Home Builder

For most homebuyers, the most important aspect of building a new home is working with a reputable and reliable home builder. When communicating with you, as their home builder, buyers have certain expectations. By understanding these expectations, you can gain the confidence of buyers, and prove to them they are hiring a builder who can deliver the service and quality they expect when making such a large purchase. Be Transparent Building a house is complex and buyers don’t expect the process to be without some complications. While you don’t have to communicate every detail to the homeowner, being transparent if there is a complication that

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How to Keep Your Buyers Engaged Throughout the Home Building Process

Building a home is likely the largest investment a person will make. As the builder, keeping them engaged from their initial visit, and even after their home is complete, can ensure they stay satisfied. For you, happy homeowners mean a higher chance for earning their business with their next home, word-of-mouth referrals, and boosting your company’s image in the community. Communication is Key Clear communication should be a priority from start to finish (and beyond). This can mean several things, but some of the most important include: Making sure the homeowner has a point of contact they can be in contact with and knows they

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