Keep up with news in the new home sales industry along with career and hiring advice.

As summer heats up, so does the workload in many industries, particularly in homebuilding. Implementing summer wellness programs can be a game-changer for boosting employee morale and productivity during these peak months. Here’s how these programs can make a significant difference: Promote Physical Activity: Encourage physical wellness with initiatives such as fitness challenges, organized group walks, or yoga sessions. These activities not only improve physical health but also offer a mental break from the workday, leading to increased energy levels and reduced stress. Flexible Scheduling: Summer is an ideal time to introduce more flexible scheduling. This flexibility allows employees to enjoy summer activities and manage

Summer brings a significant upswing in homebuyer inquiries for builders, making efficient management crucial to maintaining customer service levels and capitalizing on potential sales. Here’s how you can handle the increased flow effectively: Implement a Robust CRM System: A Customer Relationship Management (CRM) system is indispensable for managing high volumes of inquiries. It allows you to track all buyer interactions, automate follow-ups, and ensure no inquiry falls through the cracks. Ensure your CRM is customized to handle the specific needs of your industry, such as tracking project stages and buyer preferences. Streamline Inquiry Channels: Consolidate your inquiry channels to reduce complexity. Direct all potential buyers

In the ever-shifting landscape of the housing market, keeping pace with the evolving demographics and preferences of homebuyers is paramount for homebuilders looking to stay competitive and responsive. As we navigate through these changes, understanding the new buyer persona is crucial for tailoring sales strategies that resonate and drive success. This article explores the current trends in buyer demographics and preferences, offering insights on how to adapt your sales approach accordingly. 1. Shifting Demographics – The Rise of Millennials and Gen Z: Millennials have firmly established themselves as a dominant force in the homebuying market, with Gen Z buyers beginning to enter the fray. These

In an era where digital innovation is at the forefront of everything we do, equipping sales teams with the latest technological tools and software is essential for staying competitive. Let’s dive into how these advancements are reshaping the effectiveness of sales staff, from CRM systems to virtual tour software and beyond. CRM Systems – The Backbone of Sales Efficiency:Customer Relationship Management (CRM) systems remain the foundation of sales efficiency. Modern CRM platforms offer more than just a database; they provide sales teams with insights into customer behavior, automated task management, and personalized communication strategies. These systems enable sales professionals to nurture leads more effectively, streamline