Preparing Your Sales Strategy for the End of Summer Transition
July 22, 2024
As summer draws to a close, new home builders and multifamily community managers must shift their focus to the upcoming fall market. This transition period requires a strategic adjustment to sales approaches, inventory management, and marketing tactics to maintain momentum and capitalize on new opportunities. Here’s how to effectively prepare your sales strategy for the end of summer and gear up for fall: Assess Summer Performance: Begin by evaluating your sales performance over the summer. Identify which tactics were most effective and which areas need improvement. This analysis should include a review of inventory turnover, customer feedback, and sales data. Understanding what worked and what