Keep up with news in the new home sales industry along with career and hiring advice.

Late summer presents a unique opportunity for new home builders and multifamily community managers, as families rush to settle into new homes before the school year begins. This period can be one of the busiest and most lucrative times of the year, and capitalizing on it requires a mix of strategic planning and responsive marketing. Here are effective strategies to maximize your sales during this late summer buying rush: Strategic Marketing Campaigns: Tailor your marketing efforts to appeal directly to families looking to move before the school year. Highlight features that appeal to this demographic, such as proximity to top-rated schools, family-friendly amenities, and community